Facebook's Twitter App

Facebook recently released a twitter app which syncs your Facebook fan page with a twitter account.

From Facebook's point of view: it is a very smart move cause Twitter is here to stay. This way they are letting people make Facebook their base while they use Twitter.

For marketeers: This app is actually really good if a company has limited time and resources to invest in Social media. So they just need to work on their Facebook fan pages, and have a supplementary twitter account automatically.
However if they have enough time and resources then I think they should go with two separate accounts where they are making the best of the different strengths of the two networks.

Disclaimer: I don't like this app because I prefer twitter as a social network and this app makes it possible for people to not go on twitter, but still have an active account by staying on Facebook, thus making Facebook their base.

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