A very interesting talk about what works on the Internet! As Alexis of Reddit explains any campaign needs to get the interest of people. Its not just about the cause or the gains at the end of the day. In fact it may not even be about your target audience!
Its about Being Social. People want to listen to stuff they are interested in.
Another example of such a campaign that I mentioned earlier is Stripey the Cub.
It started around the 1st of Feb and in a month it has close to 200,000 fans!! Stripey is something people find hard to resist!
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